Car Deal at Dealership: Steps to Make Your Best-Ever Auto Purchase

Owning a car is a great experience. But, for most people, the process of purchasing a car can become tiresome. Pushy sales people can really pressure you to buy the car before you leave the dealership. The experience of buying a car can become less dreadful than most people think. Fortunately, there are many strategies you can use before you walk into the dealership. Let’s understand how.

Deals & Dealerships: Steps to Get the Best Car Deal

The following steps will ensure that you take the correct steps in securing the best car deal and walk off the dealership in a happy space of mind.

1. Walk in with a Pre-Approved Auto Loan

You may have heard of Buy Here Pay Here dealerships. However, from a financial standpoint getting an auto loan from such places is not a good idea. Interest rates are much higher than normal and the deal will be expensive. The best idea is to get a pre-approved auto loan before you start shopping at a dealership. Check your credit score and look up various online auto financing companies. You will get a good understanding of your credit ratings. You will know if you need to improve your credit score and the amount of money you are eligible to get against an auto loan.

2. Keep Your Options Wide

When you walk into a dealership, do not go with a fixed mindset. Look at used cars as well as new cars. Test drive all the cars to your satisfaction before purchasing a model. However, when you do select a car, understand your finances and the money that you can comfortably put aside every month for a car payment. Calculate if all your income sources cover all your current expenses, including the monthly payment for the car. A new car and a used car will have their own pros and cons however, your income will be the deciding factor for the car that you should purchase.

3. Factor-in Hidden Charges

Always ask the dealer for the invoice price of the car. Invoice price of the car includes the total value of the vehicle along with insurance and other taxes. Hidden charges such as accessories may also be included in the total amount of the car. Therefore, make sure you factor-in such hidden charges and keep a buffer of a certain amount when you understand the pricing of the car. Shop around various dealerships to get an idea about the various discounts and incentives that are available and then choose the dealer that gives you the best deal.

Car Buying for the Long Run

The value of your car depreciates the moment you drive it off the dealership lot. The best way to ensure that you get a great price for the car is through negotiation. You must start by preparing yourself for the car buying process. In the end, a car is an important and financially significant decision, therefore identify all your best options before you walk into the dealership and you will surely score a great deal.

How to lower gas and electricity charges at your business?

Nevertheless, you will have to work on some smart methods and strategies that can help you to reduce the electricity bill along with the gases. Whenever you manage these expenses, it might be easy to focus on further expenses and run your business smoothly. Before you compare utilities, it is essential to make some plans for energy and gas-saving. In the following paragraphs, you will talk more about these methods and ideas so be ready for magnificent ideas.

Possible ways to cut off money on gas bills

Now, you have become familiar with something called basic about saving energy and gas at your business place. Consequently, you need to determine some ideas that can help you to save money on the gas bills that you always find sky-high. It is necessary to **compare utility prices,**but you also need to pay attention to these ideas.

Let us take a glimpse at the following ideas that might help you to save money on the gas bills:

Go through reviews of previous customers

On the other hand, you need to go through the online reviews submitted by the previous customers of the electric appliances. At many popular appliance shopping websites, you can find online reviews about every electric appliance. Therefore, it is a good idea to know what the people are saying that already have used those devices before you. If you find positive reviews and everything fine, you can go with those particular electric appliances.

Ask your friends to recommend energy-efficient appliances

Without any doubt, you will have to ask your buddies to recommend energy-efficient appliances that they have installed in their business place and home. Maybe, you will be able to select a few electric appliances based on the advice of your friends. This is not a practical but more effective idea when you are buying energy-efficient appliances for your business.

Shopping with an expert

In the ending part, you should always consider the assistance of a qualified and experienced shopping expert. If you find it difficult to choose the energy-efficient devices and appliances for your business, you should ask a professional to go with you. The assistance of a professional might help you to choose only the energy-efficient devices.

Before you Change gas and electricity supplier, this becomes yet another amazing idea to cut off the electricity bills by choosing the best energy-saving devices. You can have the assistance of someone who knows much better about buying and selecting the electrical appliances. Therefore, this idea has great significance while buying electric appliances for your business.

Install smart meters to reduce gas bills

Moreover, you need to install some smart meters that are available all over the world to reduce gas bills. This is probably not the last idea but it is so much effective when it comes to saving gas at your workplace.

These are some of the most excellent and trusted ideas that can help you to lower the gas bills at your business buildings without any kind of doubt. According to your desires and wishes, then you can go with all these ideas to have the rest of the benefits.

Insulate your business building

First of all, you need to talk about this amazing idea to reduce the gas charges at your business place. Today, many business owners are making their business buildings insulated. At the present moment, insulation has become a very reliable and cheap way to reduce how much gas is required to keep the workplace heated. When you are ready to compare gas and electricity charges, this becomes an ideal way to reduce gas bills.

Visit your energy suppliers

In the same consideration, you should try to visit your nearest energy suppliers who can tell you much better about the buying process of electrical appliances and devices. They are the professionals of this particular industry and they can recommend much better products.

With the help of these mentioned paragraphs and ideas, you will be able to choose the most energy-efficient appliances for your business without any doubt. Now, you can easily save gas and electricity at your workplace.

Best Places To Sell Gold In Delhi NCR

The second and popular option and used worldwide is the trading of ornaments. Next, we can take bars, bullion, etc that most of the people are purchasing. This purchasing is done with the purpose of investment and so it becomes important that the trading should be in the same ratio as it is purchased then it must be sold.

Friends we all know that the trading of this precious metal is not so simple because we have options for buying and we have trusted places where we can go at the time of buying but at the same time if we are thinking to find the best place to sell gold it will be a little difficult for us. We have many options to do this work but all the options are not going to be favourable. So let us have a discussion about it and that is going to give us the best option.

We have the pawnshops available in Delhi NCR these are a place but the cost we get from there is not so high that it can be taken as a good place for the purpose they do not provide a high cost. They only like to pay 60 to 70% of the total cost of gold. So we must stop ourselves from going to these shops.

The next we would like to talk about the local jewellers, these are taken as the easiest way to sell jewelry at a high cost but most of us are not aware that here we have to give different charges for different services and so the cost they are giving could be high but when the deductions of charges takes place it makes the amount very low and so when we come to sell scrap gold here we sometimes get very disappointed.

We are talking about Delhi NCR so we must not forget the places like Noida, Ghaziabad, Gurgaon, and Faridabad so to have the worth of our jewelry we have to find the best gold buyer Noida, Ghaziabad, Gurgaon and Faridabad this can be beneficial because they provide the services like evaluation and pick up and drop free of cost and they give the cost after observing the current price of gold in the market.

Conclusion

So above discussion gives us the conclusion that we should go to the best second-hand gold buyers because they are only one who can give us the highest cash against jewelry other all the options are available easily but they are not capable of giving the best returns for our valuables and so we must be aware of these places.

A Consultant Helps Your Business Succeed From the Inside

No matter how successful you may think your business is, a consultant can help you get better by examining your company and its processes with a view from the inside. Outward signs of success include sales figures, revenue, profit and loss statements and the like. But the inside indicators, such as attitude and mindset, are a bit more tricky to see. That is where a consultant – with his or her fresh eyes – comes in handy.

When is the last time you took a good long look at yourself and your managers? Have you considered your mindset – the way you think and make decisions – as being a factor in the success of your business?

It is often hard to be introspective and remain objective. You already know too much about yourself, and your key players. It takes an outsider to look in and provide advice based on reality. Here is some advice from a top business consultant regarding how your mind can work to achieve the highest goals in your company.

Achieve Success by Thinking like a Successful Person

The successful person believes that his or her life is a work in progress that they have total control over. They own up to their failures and celebrate their successes, knowing that if they had done something differently with their resources, so would the results be different. They identify opportunities, and forcefully take advantage of them.

The unsuccessful person blames, or credits, outside factors. If the price of goods used in manufacturing went up, he or she uses this to explain a drop in profit. If sales increase, they may credit a change in consumer behavior rather than their own efforts to make it happen.

Successful people believe that money is important. They do not justify their efforts to get it and keep it. They realize that it takes money to make money and the more they have, the more they can accomplish.

Unsuccessful people justify their lack of money by stating that it isn’t the most important concern in their life. Whilst this may be true, money is important and needed to be treated as such. Think about what your significant other would do if you told him or her they were not the most important concern in your life. They would most likely leave. Money is the same. If it has no importance, than your coffers will never be full.

The successful person takes risks. They are not content with merely doing the same thing day in and day out to earn a paycheck. They take charge of their own wealth and get paid only when they can prove results. The unsuccessful person is content with merely getting paid the same amount every month, never taking a risk or identifying the opportunity to achieve more.

Successful people are well-educated. They stay informed about their industry, technology, the competition, and the latest developments. Unsuccessful people keep doing the same thing, in the same way without learning how to grow to meet changing demand.

Utilizing the services of a good business consultant costs money. But it should be considered an investment in yourself, one of the best you can make. A consultant can identify those personality traits that are holding your business back from achieving its full potential and teach you to think like a successful person.

How to Sell Consulting – The Latest 3 Proven Effective Ways to Sell Your Consulting Service

Here’s how you can boost your sign up rate for your consulting services:

1. Sell yourself first. As the say, the information is only as valuable as its source. If you can convince your prospects that you are truly an expert, you surely won’t have problem getting them to sign up. Don’t worry as doing this is relatively easy. What you can do is share a slice of your expertise through article marketing, ezine publishing, and by hosting teleseminars. Talk about topics that are interesting to your potential clients to easily get the kind of attention you need.

2. Offer free consulting sessions. There is no doubt that consulting is one of the most competitive fields both in the online and offline arena. One of the best things that you can do to convince people to sign up with you is to give them free consulting sessions. Your goal here is make them believe that you can help them solve their problems and that you have what it takes to help them succeed in their endeavors.

3. Advertise. There is no way that you can boost your sign-up rate without promoting product awareness. You can do this by simply advertising your consulting services. I recommend that you use those that are cost-effective but proven efficient such as social media marketing and video marketing. These tools will not require you to spend huge amount of money for your advertising cost but they can definitely give you the kind of exposure you need. This is the key to boost your sales potential and revenue.

Environmental Consulting – Uncover 4 Challenging Ways to Excel at Consulting About the Environment

Here’s how you can advance at environmental consulting:

1. Make sure that you have what it takes to become an effective environmental consultant. As an environmental consultant, you are expected to help organizations on environmental issues that they are facing. It is your job to ensure that these organizations are following environmental regulations so they can avoid lawsuits in the future. To become effective in this field, you must have a bachelor’s degree in environmental science, environmental engineering, or other related fields. In addition, you must be familiar with environmental laws and regulations that have direct impact on small businesses and organizations.

2. Active listening. Aside from having the technical know-how, you must also have great listening skills. You can make use of this once your clients start talking about the problems that they are facing. Give them your undivided attention and make mental notes of what they would like to happen.

3. Great communication skills. As an environmental consultant, you will surely need to explain several things to your clients in a non-technical manner to avoid confusion. It would dramatically help if you have great communication skills. It’s a must that you know how to articulate your thoughts and ideas in a very easy to understand manner.

4. People skills. As a consultant, you will surely work with different types of individuals on a regular basis. As such, you need to make sure that you are comfortable working with these people. You must know how to communicate with them and you must know how to work as a team player.

Small Business Consulting – Business Model

Before we can focus on the things which make a business model unique to a small business consulting business, let’s take a quick look at what information is contained in a business model itself.

A business model is simply a way of getting all the ideas which go into the creation of your business down on paper. It helps you to organize your thoughts, and presents all the information in a clear and logical way. This not only helps you to see your business more clearly, but also makes it easier for potential investors and others, to quickly understand your business.

Generally, a business model will cover 4 different areas: Infrastructure, Offering, Customers, and Finances.

Infrastructure

Core: What are the things that are necessary, in order for your business to do what your business does?

Partners: What other people or businesses are you working with to conduct your normal business?

Values: What are those things which make the business something good for you to be doing, and what makes it something good for your customers?

Offering

What are the business’s products and services? Why should someone go to your business for those products and services, rather than get them from another business?

Customers

Who is the target customer of your business?

How will your business deliver your products and services to your customers? What is the business strategy behind your distribution channel?

What things will you do, and what processes will you use, to develop a relationship with your customers?

Finances

Cost: What are the total costs to your business, if you successfully follow your business model to conduct business?

Income: What are all the different ways your business will make money?

Your Small Business Consulting Model

The actual creation of your business model, is to provide as much detailed information as possible in answering the questions in those four areas. As you continue to create your business model, you can start to get a sense of how these areas will relate with one another within the structure of you business.

For a small business consulting business, all you need to do to create a business model, is to take a look at your consulting business, and answer each of the business model questions for yourself.

Obviously, I cannot give you all the details for your own small business consulting business. The details will be unique to you, based upon your specific situation. I will give you a few general things to think about. You can use these as starting points, when coming up with your own specific answers, for creating your business model.

First, look at all the various ways you will go about contacting potential customers. Try to think outside the box. Keep in mind that many traditional methods of marketing and advertising may not be as effective in generating leads for your consulting business.

Next, try to decide right now what process or procedures you can put into place, so you will be ready to expand your business the moment you can justify doing so. What hiring or training can you do now, in order to prepare for your success?

A consideration which follows close on the heels of preparing for your eventual expansion right now, is to keep your costs in check. Do your planning right now so you will be prepared when the day comes. But weigh the decision carefully before you actually invest any money into that preparation.

There are of course, many things to consider when building your business model. The last thing I will leave you with right now, is to think about what your clients will need, and how you can best serve that need to them.

If you are consulting to small businesses, ask yourself what things are most important to the small business owners you will be serving, and what are the best ways you can help them achieve those things.

Once you have asked yourself that question, go out and actually ask small business owners to tell you how you could best serve them. Ask them what they need, and how you can help them get it.

Not only will you be gathering information which will help you create the best business model possible, but you will also be developing relationships with the very same people who will shortly become your very best clients.

Consulting Company – How to Start Your Own Company

If you have worked as a consultant for many years for a particular organization, you are in the best position to start your very own consulting company as you have the experience and the needed exposure. This will allow you to have yourself as your own boss and this can boost your earnings by up to a hundredfold. Here’s what you need to do:

1. Decide where you want to work. You basically have two choices; go online or build a typical brick and mortar business. List down your priorities and your preferences. Then, list down the pros and cons of starting an online or offline business. You can also ask for advice from people who have been there and done that. By doing so, you can easily make well-informed decisions.

2. Hire consultants. Depending on your projected number of sign ups, you may consider hiring 2-3 consultants to start with. Spend as much time during the hiring process. Remember, you would want to hire only the best as the success of your company will largely depend on your employees. Go with those consultants who have proven track record in this field and who are easy to work with. It would be best if you hire consultants you have worked with in the past and make them your partners.

3. Marketing strategy. As early as now, you will need to think of an aggressive marketing strategy to promote your consulting company. Make sure that these strategies are effective and highly targeted. You wouldn’t want to waste time and money on marketing tools that will not help you connect with those people who might be interested on what you offer.

Secrets to Creating a Visual Brand Identity That Sets You Apart

Have you taken the time and effort to truly define your brand? A brand just is not about the greatest logo or most visually appealing pictures. Brands define you and your business, promotes professionalism and purpose and builds confidence and rapport with your target audience.

8 Key Areas You Want to Keep Your Visual Brand Consistent

Have you ever wondered what your social media followers think about you?

Is it possible you are sending mixed messages to your prospects?

This month we’re talking about the importance of personal branding and how it helps your business. This article ties closely in with that regarding your visual brand – essentially how you come across to others.

Over the years I have seen a lot of business owners who haven’t taken time to define their brand. They don’t understand when businesses stray from their brand,Guest Posting it dilutes their brand power and impact. Or worse, they have nothing about them that sets them apart.

As a result, they complain they are attracting the wrong customers or hardly getting any leads at all…

This “me too” method of marketing that mimics what competitors are doing isn’t effective.

That’s why I feel compelled to share more what a visual brand is and how to build a strong one online.

Whether you’re creating a new brand or updating your existing one, your brand’s visual identity is the most important factor in your marketing.

Your brand is so much more than a website and a logo. It’s a user’s total experience and perception of you.

So every touchpoint a prospect has with you should have one consistent look and theme. This includes your logo, website, stationery, social media, videos, brochures, business cards, and of course your personal brand in how you dress and present yourself to the world.

Watch: Here’s how Dana J. Smithers integrates her personal branding with her business brand. http://evisionmedia.ca/personal-branding-and-professional-branding/

A solid visual brand:
- Helps people know what to expect from you.
- Promotes professionalism and purpose.
- Draws prospects who align with your ideas, attitudes and values.
- Enhances confidence, trust and rapport with your followers.
- Builds upon the existing brand experience they have with you in a positive (or a negative) way.

Visual branding adds real power to your marketing. It increases engagement and understanding.

With all these benefits to personal and professional branding, it’s more important than ever to brand your visual content and images so you stand out from competitors.

How Can You Keep Your Brand Consistent?

You write blog articles and posts every day. You are working back and forth on projects. How can you be certain that all the marketing you do resonates with your core brand?
Creating a style guide makes it easier to keep your marketing pieces consistent.

Firstly, ensure your brand is consistent in the following areas:

- Headshot – Having a professional headshot goes a long way in developing brand trust.
- Logo – your logo is the nucleus of your brand, everything else stems from that. Ensure it’s designed properly that includes the psychology of what it represents.
- Colour Palette – Colours that will resonate with your target market and be meaningful to your brand.
- Brand Message – This is the essence of your business that includes your slogan or tagline of who you are, what you do, and how you deliver value.
- Fonts – Being consistent with the same one or two typefaces throughout all written materials as well as graphics
- Design Elements – The use of borders, lines, shadows and filters should all become familiar to being associated with your visual brand.
- Tone – Set the tone of your business presence and stick to it – whether serious, high-tech, sarcastic or soulful, this is a big part of building a solid brand presence.

For example: our colours are purple and green. Our typeface is: Asap. Our logo is: a mother Emperor Penguin and her baby chick. Our slogan is “creating your brand, showcasing your business, nurturing your dream to reality” as seen here in our website header:

We have also created a template that we use for our marketing eTips and inspirational messages, so people instantly recognize them:

Create a Style Guide as Your Roadmap

A style guide acts like a map that helps your team to stay on track. Sharing your style guide with key members of your team can ensure everyone knows the style guidelines and can follow them.

- Your copywriter and social media manager will understand how to write with your brand voice.
- Your graphic designer will stick to the fonts and colours your brand is known for.
- Your web design team can make sure your website and landing pages all have the same look and feel.

This is especially important for companies with virtual employees spanning in multiple geographic regions. Make it easy for your team to access your logo, fonts and templates. Always protect your brand. Double check when new marketing pieces come in that they conform to brand guidelines.

Here’s 8 areas you will want to keep your brand consistent in everything you do in your business marketing and social media efforts:

1. Website

Your website is the biggest brand statement your business has. It serves as a reference to make sure all other brand elements are in alignment.

That’s why I am so against people who use cookie-cutter template sites. They may look polished, but they lack the warmth, connection and personality of a branded website (not to mention how badly they are built.)

Make sure the images you use are reflective of your ideal client. Use language that resonates with your target audience. Create an about page that helps your visitors understand your backstory and why you are passionate and good at what you do.

The more your website looks and feels like you, the stronger attraction tool it will be for potential clients.

2. Professional Headshot

I was very camera shy when I first started my business. So when it came time to get some updated headshots, I dreaded it. But I found that going through the process brought me confidence.

My new headshots are used as a personal and business branding tool that help me to be more recognized online. They are on all my social media profiles and on our website. Aa a result, people recognize me when I attend local networking events.

Investing in new headshots can truly jumpstart your brand and success.

3. Sharing Photos

Sharing photos makes your marketing more personable and showcases your personal brand. Consumers love seeing the real person behind the business.
So be mindful of when you are working or in group situations and see how you can snap pictures to show followers what you are up to.

Take a picture holding your new book. Grab a shot with a new friend you met while networking. Show the resort you are staying at for your business mastermind.

4. Video

Creating videos helps build a strong following online. It’s important to have your videos match your brand too. Dress in a manner that is consistent with your brand.

You could also shoot it in similar places or locations. Whether that’s sitting at your desk, cooking in the kitchen, or standing in front of a green screen with a projected background, that consistent setting helps build familiarity.

Be warm, friendly and connective. If you promise to offer weekly video tips, then get them out on the same day each week so viewers can anticipate them. Create a custom hashtag for your video tips too – we created our eVision video eTips with the hashtag #eTip for consistency.

5. Branded Images

Kick up the interest of your blog articles and social media with images. There are loads of free tools to help you make graphic quotes, infographics, and other visuals to add impact.

Make sure all your graphic images are consistent with your brand. Adding your logo makes it easy for people to instantly recognize the content is from you.
For instance, the other day we re-posted an older article about “6 Steps to Nurturing A Profitable Business”. We featured an image of an Emperor Penguin family. It suggested the idea of nurturing but also tied into our brand with the Penguin theme.

6. Social Media

Social media provides so many opportunities for visual branding. From Facebook cover images to profile pics, to graphics, there are endless opportunities for people to learn more about what you do.

The images you use can evoke the feelings and emotions you want your brand to convey. The goal is for someone to look at your social media account and get an impression that helps them understand your unique vibe.

7. Free Giveaways

When you are offering free reports, tools, and other goodies to visitors, make sure they have the same colours, logos, and visual feel as your other materials.
When it looks professional and makes a great impression, it builds credibility. Plus, it’s just one more piece of the brand puzzle that helps them understand what you do.

For example, our free giveaway is “The Ultimate Guide to Improving Your Website’s Profitability”. The cover features a headshot of me for familiarity. It has our brand colour of purple and includes our logo. So it looks and feels like us. If someone forwarded a copy of this to a friend, they would get an accurate sense of our brand.

8. Email Signature

A graphic email signature can add visual impact to every message you send. Services like Wisestamp make it easy to add your logo, picture, and social media links to your email signature.

We have designed many eSignatures for clients that exactly match their brand and it’s an effective way to enhance their brand with every email they send out.
Have your virtual team members set up a signature too so you come across as a professional team to your customers.

Are you a Wanna Be or a Real Brand?

It’s really important to take a look at your brand as a whole to make sure everything is in alignment.

Is your visual brand

- Clear,
- consistent,
- Authentic,
- Memorable, and
- In alignment with changes in the marketplace, your offerings, or your success?

Even if your brand was on target 3 years ago, the nature of your business may have changed where your brand no longer accurately reflects what you do or who you serve.
You have become more specialized. You may have new product offerings. Maybe you are now the host of a new podcast.

Take a look at your brand with the eyes of an outsider and ask yourself if what you see truly reflect who you are now as a company

Brand Evaluation using Balanced Scorecard and KPI

Balanced Scorecard is an efficient way for determining the actual value of the brand equity, which is the company’s most significant intangible asset.

Strong brand is the most valuable intangible asset of the company. Although brands are not listed on corporate balance sheets,Guest Posting they play key role in determining the company’s success in the long-term perspective. Successful brands allow companies to effectively manage premium prices, reduce relative power of the trade, increase communication effectiveness, attract managerial talent, and reduce vulnerability to downturns. Scorecards or KPIs based on the drivers of brand value, provide focused and actionable measures for optimal brand management.

According to the research conducted by Interbrand, one of the leading brand consultancies, strong brands account for over a third of shareholder value. Share prices of companies with well-known brands have significantly higher investment returns and lower risk rate when compared to the stock market as a whole.

Brand has a clearly identifiable financial value conveyed in the price tag associated with a specific brand. This financial value represents the economic value of the brand to the owner. The brand equity is a fusion of the capitalized value of the consumer’s trust in the brand and its future sales volume potential (commercial exploitability of the brand). Consumer awareness of the brand is a powerful motivation for the customer to consider buying the brand product. Besides, the strength of the brand equity promotes consumer loyalty and stimulates the customers to purchase these products consistently and repeatedly over a long period of time. It should be noted that the brand value is created only if ongoing positive earning streams can be generated as a result of customer purchases.

Brand equity is an intangible asset of the company. Therefore, to measure its financial value, the company management should identify key performance indicators (KPI) of the branded business, and then determine the degree to which each KPI is directly influenced by the brand. The data for the analysis comes from market research, client workshops and interviews of the (potential) customers.

The brand measurements can be classified in three categories: Brand perception, Brand performance, and Brand financial value. Each category consists of several KPIs, which contribute to the total brand value.

For instance, Brand perception category consists of the following measurements, or metrics: Consumer awareness (Measures brand recognition and differentiation), Brand strength (Measures brand stability, relation to market leaders, profitability, geographical spread, and protection), Credibility (Measures the extent to which the brand is reliable and responsible for the customers, and the effectiveness (trustworthiness) of the brand advertising), Relevance (Measures the brand modernity, ability to excite, as well as its commitment to non-consumer driven ethical or socially responsible values), and Consideration (Measures the influence of the brand familiarity on actual consumer choice).

Brand financial value includes four major metrics: Revenue generation capabilities (Measures the impact of the brand familiarity on sales, including future sales volume potential of the brand), Return on investment (Measures the ROI in the brand marketing), Transaction value (Identifies the product/serivce transaction value and measures the current and potential value the brand adds to a transaction), and Growth sustainability rate (Measures the impact of the brand to the maximum growth rate the brand owner can sustain without increasing financial leverage).

As a result of the brand evaluation using Balanced Scorecard or KPI, the company can determine the current value of the brand equity compared to its short-term and long-term objectives. The bottom line includes percentage values of the actual and expected performance of the brand, and identifies both strong and weak areas of the company’s brand management.

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